Yesterday at the New York Comic Con retailer day, DC Comics Publisher Jim Lee issued a strong statement about the publisher’s use of AI — or rather, firm stance against it. Today at New York Comic Con? It was Marvel’s turn, as Editor-in-Chief CB Cebulski explained that the company also won’t use the emerging technology.
During a Spider-Man panel which Cebulski was sitting in on, the Q&A section opened with a fan asking the Editor plainly whether Marvel will issue a statement on AI, in light of Lee issuing a statement the previous day.
“Yes, we’ve never used AI,” Cebulski said. He went on to elaborate, calling out multiple people in the crowd from Marvel’s office who regularly scan Marvel art for AI discrepancies like “six fingers.”
Continued Cebulski, “They’ve really gone to great lengths to detect AI… We never used it, we will not be using it, and we don’t condone it in the Marvel Comics division.”
That was met by applause from the crowd, and while not the mission statement of Lee’s speech the other day, put’s Marvel’s stance on AI in plain, clear language.
That said, one tends to wonder about the language “in the Marvel Comics division.” Previously, Marvel Television and Marvel Studios were knocked for using AI in the credits on Disney+’s Secret Invasion. A poster for Thunderbolts* was similarly taken to task online for including what looked like extra fingers — though Disney clarified this was a photoshop issue made by humans, not an AI issue made by computers.
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