IDW Introduces Brand New Logo

IDW Publishing has introduced a brand new logo today, celebrating 25 years of the company and aiming to embrace a “new era.”

The new logo, which will begin appearing on IDW releases starting 2025, was designed by IDW’s Director of Design, Nathan Widick.

“This rebrand was an opportunity for us to redefine the entire identity of IDW from the ground up,” Widick said via a press release provided to Comic Book Club. “During the process, we went through hundreds of different designs, concepts, and ideas including a big push to retool our classic lightbulb logo. Ultimately, we decided that rather than looking back, it was time for us to look forward and show the world the new and bold direction of IDW with a dynamic and innovative identity… The simple and effective combination of the company’s identifying letters rendered in dynamic forward-moving angles perfectly captures the energy and inspirational attitude we are looking to cultivate with this next era of IDW.”

Added Aub Driver, Director of Marketing: “As we turn the page to a new chapter at IDW Publishing, our rebrand is more than a new look—it’s a signal of our renewed commitment to creativity and storytelling. With this bold new logo, we are not just revisiting our roots but pushing forward to redefine what a comic book publisher can be. This rebrand is set to match the innovative and diverse storytelling our team is passionate about delivering. It marks a pivotal moment as we continue to engage our loyal fan base and welcome new readers worldwide.”

Here’s how the logo will iterate, both standing on its own and with “comics and entertainment” next to it:

“This rebrand reflects our strategic vision to propel IDW Publishing into a future rich with possibilities,” stated Davidi Jonas, CEO/Publisher. “It represents our commitment to originality and excellence as we continue to lead in the comic book industry and underscores our resilience and readiness to adapt in a rapidly evolving entertainment landscape.”

You can find out more about IDW’s plans for the future at this weekend’s New York Comic Con, during the IDW Publishing: The Next 25 Years Fears on Friday, October 18 at 2:15pm EST in Room 1C03. 

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